Privacy Policy.

Introduction

Edgemaker Pte. Ltd. (“Edgemaker”, “we”, “our”, or “us”) is committed to protecting the privacy of individuals who interact with our platform, website, and services. This Privacy Policy describes how we collect, use, disclose, and safeguard personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA) and other applicable privacy laws.

By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our services.

Information We Collect

We collect personal data that you provide directly to us and data generated through your use of our platform. This includes:

• Identity data — first name, last name, and job title
• Contact data — business email address, phone number, and company name
• Account data — login credentials, account settings, and preferences
• Usage data — interaction logs, feature usage, session timestamps, and platform activity
• Communication data — messages sent through our platform, channel interactions, and support correspondence
• Technical data — IP address, browser type, device identifiers, and cookies
• Transaction data — billing details and payment records (processed via Stripe; we do not store card details)

We do not knowingly collect personal data from individuals under the age of 18.

How We Use Your Information

We use personal data for the following purposes:

• To provide, operate, and maintain our platform and services
• To process account registrations, subscriptions, and billing
• To respond to support requests and customer enquiries
• To send service-related communications such as onboarding guidance, security notices, and product updates
• To send marketing communications where you have provided consent (you may withdraw consent at any time)
• To improve and develop our products through usage analytics
• To comply with legal obligations and enforce our terms

Sharing & Disclosure

We do not sell personal data to third parties. We may share personal data with:

• Service providers — trusted third parties who assist us in delivering our services (e.g. cloud infrastructure, payment processing via Stripe, email delivery, and AI services via OpenAI and Anthropic), under data processing agreements
• Messaging platforms — WhatsApp, Telegram, Instagram, and Facebook, subject to their own privacy policies, to the extent required to deliver our automation features
• Legal authorities — where required by law, regulation, or court order
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Account data is retained for the duration of your subscription and deleted or anonymised within 90 days of contract termination, unless a longer retention period is required by law.

You may request deletion of your personal data at any time by contacting us at [email protected]. We will action your request within 30 days subject to any applicable legal retention requirements.

Your Rights

Under the PDPA and other applicable laws, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Withdrawal of consent — withdraw consent for data processing at any time (this does not affect lawfulness of processing prior to withdrawal)
• Data portability — receive your data in a structured, commonly used format where technically feasible
• Deletion — request erasure of your personal data subject to legal retention requirements

To exercise any of these rights, please contact us at [email protected].

Cookies & Tracking

We use cookies and similar tracking technologies on our website to maintain session state, remember your preferences, and gather anonymised analytics. You may disable cookies through your browser settings; however, this may affect certain features of our website.

We do not use cookies for third-party advertising or cross-site behavioural tracking.

Security

We implement technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. These include TLS 1.2+ encryption in transit, AES-256 encryption at rest, role-based access controls, and regular security assessments. Despite these measures, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email or in-platform notice. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact: